James Clear has a quote that I deeply appreciate:

“Where you spend your attention is where you spend your life.” 1

I come back to this quote regularly.

Attention = life

We rightly value life deeply, spending billions of dollars every year on medical treatments to increase health and physical life.

What if we started caring about our attention the same way?

What if we started being as purposeful about what we let into our ears, eyes, and mind as we are about what food and drink we let into our mouths?

On that same note, if we indeed viewed our attention as being our very life, how much more careful would we be about what companies we willingly let extract and exploit our attention for profit?

  1. Clear, J. (2020). 3-2-1 Thursday: On drivers of human behavior, reading, and focus. https://jamesclear.com/3-2-1/june-25-2020 ↩︎