Most people are familiar with the quote commonly attributed to Einstein:

“The definition of insanity is doing the same thing over and over again expecting different results.”

The implication often being that it doesn’t make sense pursuing a positive outcome using tools and techniques that we know from experience tend to leave us with negative results.

The inverse of that idea seems less frequently discussed, but may be even more important: if something you do is giving you positive result, don’t stop!

Do it more!

Sometimes the solution is figuring out a better way to do something; many times that is indeed needed, especially if we’re starting from scratch, or if the way we had been doing things has proven to be corrupt or inviable.

In most other situations, though, we already know what works… or we at least have a pretty good idea.

The solution, then, ends up simply being unreasonable persistence in that which does work.

It would be insanity to do otherwise.

… Or, at least silly and less than our best.